Customer Relationship Management by Simon Knox

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Customer Relationship Management by Simon Knox

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Summary

Presents a strategic framework for successful CRM policy. This book backs up these five processes - strategy development, value creation, channel and media integration, information management and performance assessment. It concludes with interviews from four thought leaders, offering a 'futures' vision forum for CRM.

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Customer Relationship Management by Simon Knox

Presents a strategic framework for successful CRM policy. This book backs up these five processes - strategy development, value creation, channel and media integration, information management and performance assessment. It concludes with interviews from four thought leaders, offering a 'futures' vision forum for CRM.

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SKU Unavailable
ISBN 13 9780750656771
ISBN 10 0750656778
Title Customer Relationship Management
Author Simon Knox
Condition Unavailable
Binding Type Hardback
Publisher Taylor & Francis Ltd
Year published 2002-10-29
Number of pages 320
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.