Cutting Edge by Gordon Mckibben

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Cutting Edge by Gordon Mckibben

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Summary

This volume offers a behind-the-scenes look at how the Gillette company works, providing insight into its global outlook and strategy. It highlights the company's commitment to innovation, creative advertising and environmental issues.

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Cutting Edge by Gordon Mckibben

This volume offers a behind-the-scenes look at how the Gillette company works, providing insight into its global outlook and strategy. It highlights the company's commitment to innovation, creative advertising and environmental issues.

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SKU Unavailable
ISBN 13 9780875847252
ISBN 10 0875847250
Title Cutting Edge
Author Gordon Mckibben
Condition Unavailable
Binding Type Hardback
Publisher Harvard Business Review Press
Year published 1997-12-01
Number of pages 496
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.