Data Mining for Design and Marketing by Yukio Ohsawa
Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems.
The expert contributors discuss how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumers’ needs. They also explore visualization tools based on the computational methods of data mining. Discourse analysis, chance discovery, knowledge discovery, formal concept analysis, and an adjacency matrix are just some of the novel approaches covered. The book explains how these methods can be applied to website design, the retrieval of scientific articles from a database, personalized e-commerce support tools, and more.
Through the techniques of data mining, this book demonstrates how to effectively design business processes and develop competitive products and services. By embracing data mining tools, businesses can better understand the behavior and needs of their customers.
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Data Mining with R
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Biological Data Mining
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Exploratory Data Analysis Using R
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Advanced Data Science and Analytics with Python
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Automated Data Analysis Using Excel
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Privacy-Aware Knowledge Discovery
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Computational Intelligent Data Analysis for Sustainable Development
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Data Classification
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Statistical Data Mining Using SAS Applications
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Mining Software Specifications
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Contrast Data Mining
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Introduction to Computational Health Informatics
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Social Networks with Rich Edge Semantics
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Graph-Based Social Media Analysis
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Industrial Applications of Machine Learning
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Computational Business Analytics
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Event Mining
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Advances in Machine Learning and Data Mining for Astronomy
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Human Capital Systems, Analytics, and Data Mining
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Practical Graph Mining with R
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Large-Scale Machine Learning in the Earth Sciences
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Support Vector Machines
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Geographic Data Mining and Knowledge Discovery
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Demystifying AI
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Data Science and Machine Learning for Non-Programmers
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Knowledge Discovery from Data Streams
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Data Science and Analytics with Python
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RapidMiner, Second Edition
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Feature Engineering for Machine Learning and Data Analytics
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Text Mining and Visualization
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Knowledge Guided Machine Learning
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Healthcare Data Analytics
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Text Mining
| SKU | Unavailable |
| ISBN 13 | 9781138113473 |
| ISBN 10 | 1138113476 |
| Title | Data Mining for Design and Marketing |
| Author | Yukio Ohsawa |
| Series | Chapman And Hall Crc Data Mining And Knowledge Discovery Series |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 2017-06-07 |
| Number of pages | 336 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |