{"product_id":"decoding-global-marketing-decisions-book-thomas-heinrich-musiolik-9781041093169","title":"Decoding Global Marketing Decisions","description":"\u003cp\u003e\u003ci\u003eDecoding Global Marketing Decisions: Leveraging AI and Emotional Intelligence for Entrepreneurial Success\u003c\/i\u003e offers an in-depth exploration of how Artificial Intelligence and Emotional Intelligence are reshaping the future of global marketing and entrepreneurship.\u003c\/p\u003e\u003cp\u003eAs organizations compete in highly volatile and culturally diverse markets, success increasingly depends on the ability to integrate data-driven intelligence with human-centered emotional insight. This book presents cutting-edge research and practical frameworks that reveal how entrepreneurs and marketers can harness AI-powered tools, emotionally intelligent strategies, and innovative digital models to drive sustainable business growth across borders.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey topics include:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEmpowered and data-driven decision-making in global markets\u003c\/li\u003e\n\u003cli\u003eEmotional intelligence as a driver of entrepreneurial success\u003c\/li\u003e\n\u003cli\u003eAI-powered marketing strategies and analytics\u003c\/li\u003e\n\u003cli\u003eCross-cultural consumer behavior and engagement\u003c\/li\u003e\n\u003cli\u003eAI transformation in finance, influencer marketing, and sports branding\u003c\/li\u003e\n\u003cli\u003eEmotionally intelligent chatbots and human–AI collaboration\u003c\/li\u003e\n\u003cli\u003eEthical, governance, and trust considerations in AI adoption\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eEdited by a distinguished international panel of experts, this book is an essential resource for scholars, practitioners, and advanced students seeking to understand the intersection of technology, emotion, and entrepreneurship in the modern global economy.\u003c\/p\u003e\u003cp\u003eThis book is particularly valuable for:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMarketing and entrepreneurship researchers\u003c\/li\u003e\n\u003cli\u003eMBA and postgraduate students\u003c\/li\u003e\n\u003cli\u003eBusiness leaders and startup founders\u003c\/li\u003e\n\u003cli\u003eDigital strategists and innovation managers\u003c\/li\u003e\n\u003cli\u003ePolicymakers and AI governance professionals\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eTogether, these contributions decode the complex interplay between intelligence, emotion, and innovation offering a roadmap for entrepreneurial success in the era of intelligent global marketing.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":53333586772241,"sku":"NGR9781041093169","price":322.69,"currency_code":"AUD","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":54217221472529,"sku":"NLS9781041093169","price":356.09,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781041093169.jpg?v=1787838485","url":"https:\/\/www.worldofbooks.com\/en-au\/products\/decoding-global-marketing-decisions-book-thomas-heinrich-musiolik-9781041093169","provider":"World of Books ","version":"1.0","type":"link"}