The Demand Compass by David Moreira
B2B growth is harder than ever. Buyers evaluate you in channels your tools were never built to see. Signals are scattered, cycles are long, and most teams are flying blind, chasing leads instead of demand. The MQL made it worse by fusing fit, engagement, and readiness into one number that sales learned to ignore. The Demand Compass is a signal-based go-to-market framework that fixes the model, not the plumbing. It splits demand into the two questions that actually matter: brand awareness, which you develop over time, and readiness to buy, which you detect in a window. Score every account on both, place it in one of four quadrants, and run the one play that fits. Written by the founders of automate rev.ops. from real deployments for technical-market companies, this is the operating manual for seeing demand where no one else is looking and reaching the right account at the right moment. Awareness is developed. Readiness is detected.| SKU | Unavailable |
| ISBN 13 | 9798996909216 |
| Title | The Demand Compass |
| Author | David Moreira |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Automate Rev.Ops. |
| Year published | 2026-09-03 |
| Number of pages | 150 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |