Design and Marketing Of New Products by Glen L Urban

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Design and Marketing Of New Products by Glen L Urban

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Summary

A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development.

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Design and Marketing Of New Products by Glen L Urban

A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development.

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SKU Unavailable
ISBN 13 9780132015677
ISBN 10 0132015676
Title Design and Marketing Of New Products
Author Glen L Urban
Condition Unavailable
Binding Type Hardback
Publisher Pearson Education (US)
Year published 1993-06-01
Number of pages 736
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.