Develop Your Marketing Skills by Neil Richardson

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Develop Your Marketing Skills by Neil Richardson

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Part of Creating Success Series series

Summary

Understand the essence of marketing through a thorough explanation of the core concepts, theories and principles, presented in a practical and accessible way.

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Develop Your Marketing Skills by Neil Richardson

Understand the essence of marketing through a thorough explanation of the core concepts, theories and principles, presented in a practical and accessible way.

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Ruth Gosnay has been a Senior Lecturer in Marketing for 8 years. She has extensive experience of working for household names in various marketing roles.

Neil Richardson is a marketing lecturer at Leeds Business School and is actively involved in marketing research. He has a wealth of private sector experience.

SKU Unavailable
ISBN 13 9780749462246
ISBN 10 0749462248
Title Develop Your Marketing Skills
Author Neil Richardson
Series Creating Success Series
Condition Unavailable
Binding Type Paperback
Publisher Kogan Page Ltd
Year published 2010-11-03
Number of pages 176
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.