Digital Branding by Daniel Rowles
Explore how digital branding can be harnessed and measured, look at the true ROI of your efforts and understand how they impact a brand.
"In the fast-paced world of digital media, every marketer needs a bible - I can't recommend it enough" * Gemma Butler, Associate Director of Marketing, Chartered Institute of Marketing *
"Worthy of a spot on your desk if you're passionate about delivering results through digital channels. A practical yet strategically minded guide - I highly recommend." * Tim Ruthven, Head of Marketing Innovation, Imperial College Business School *
"The definitive hands-on guide to digital tactics and strategy." * Ciaran Rogers, Host. of the Digital Marketing Podcast *
"Worthy of a spot on your desk if you're passionate about delivering results through digital channels. A practical yet strategically minded guide - I highly recommend." * Tim Ruthven, Head of Marketing Innovation, Imperial College Business School *
"The definitive hands-on guide to digital tactics and strategy." * Ciaran Rogers, Host. of the Digital Marketing Podcast *
Daniel Rowles has more than 20 years of digital marketing experience on both client and agency sides. A CIM fellow and course director, he is lead judge for their CIM Marketing Excellence award. Rowles also lectures at Imperial College London and Cranfield School of Management, and co-hosts the Digital Marketing Podcast, a global top-ten business podcast on iTunes. His digital marketing company TargetInternet.com supports clients such as the BBC, Vodafone, Sony, Oracle and Tesco.
| SKU | Unavailable |
| ISBN 13 | 9780749481698 |
| ISBN 10 | 0749481692 |
| Title | Digital Branding |
| Author | Daniel Rowles |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 2017-12-03 |
| Number of pages | 232 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |