The Digital Marketing Handbook by Simon Kingsnorth
Produce engaging B2B and B2C digital campaigns that create impact with this essential guide to digital marketing, written by an industry leader to help marketers in their everyday practice.
"This book is an essential tool for anyone running digital marketing campaignsFull of great tips and practical guides, it should be on the desk of every marketer." * Ashley Friedlein, Founder, Econsultancy and Guild *
"Simon once again debunks the myth that digital marketing requires years of experience. He brings a level of simplicity and practicality that makes the trade accessible to all, which has to be a good thing." * Glen Conybeare, Global President, Reprise Commerce *
"The Digital Marketing Handbook is essential for every office and classroom environment given our economic reliance on the interplay of digital marketing across industries. Simon Kingsnorth captures digital and traditional elements our teaching agency actively references. " * Devon S. Perry, CEO Segel Associates *
"Simon once again debunks the myth that digital marketing requires years of experience. He brings a level of simplicity and practicality that makes the trade accessible to all, which has to be a good thing." * Glen Conybeare, Global President, Reprise Commerce *
"The Digital Marketing Handbook is essential for every office and classroom environment given our economic reliance on the interplay of digital marketing across industries. Simon Kingsnorth captures digital and traditional elements our teaching agency actively references. " * Devon S. Perry, CEO Segel Associates *
Simon Kingsnorth is a recognized digital marketing expert with over 20 years' industry experience. Based in Reading, UK, he was previously the Global Head of Digital Marketing at Citi Bank and has worked with leading brands including Vodafone, Direct Line Group and Google as well as on many successful start-up launches. A regular conference keynote speaker and contributor to industry publications, he is also the author of Digital Marketing Strategy, also published by Kogan Page.
| SKU | Unavailable |
| ISBN 13 | 9781398603394 |
| ISBN 10 | 1398603392 |
| Title | The Digital Marketing Handbook |
| Author | Simon Kingsnorth |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 2022-01-03 |
| Number of pages | 288 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |