Digital Marketing Strategy by Simon Kingsnorth
Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns to wider business objectives with this bestseller, including updates on mobile, automation, AI and new data protection laws.
"A strong resource that covers all of the key digital marketing disciplines and how to build them into a winning strategyEssential reading for beginner and expert alike." * Matt Owen, Director, Oban International *
"A well-structured and insightful guide to building an effective and practical digital strategy." * Daniel Rowles, CEO, Target Internet *
"The first edition of Simon Kingsnorth's Digital Marketing Strategy was a great resource for digital marketing students, and the update in terms of content, structure and case examples makes the second edition an essential read and key companion as they start their marketing careers." * Dr Emma Louise Slade, Lecturer in Marketing, University of Bristol *
"A thorough and highly readable summary of everything marketers and business leaders need to know as they navigate our complex digital world. Kingsnorth pulls off the difficult task of balancing theoretical summary with both actionable steps and clarity in a vital book for marketers." * Jon Mowat, Managing Director, Hurricane Media *
"An excellent all-in-one text for today's digital entrepreneur." * Jonathan Gabay, keynote speaker, lecturer, brand psychologist *
"A well-structured and insightful guide to building an effective and practical digital strategy." * Daniel Rowles, CEO, Target Internet *
"The first edition of Simon Kingsnorth's Digital Marketing Strategy was a great resource for digital marketing students, and the update in terms of content, structure and case examples makes the second edition an essential read and key companion as they start their marketing careers." * Dr Emma Louise Slade, Lecturer in Marketing, University of Bristol *
"A thorough and highly readable summary of everything marketers and business leaders need to know as they navigate our complex digital world. Kingsnorth pulls off the difficult task of balancing theoretical summary with both actionable steps and clarity in a vital book for marketers." * Jon Mowat, Managing Director, Hurricane Media *
"An excellent all-in-one text for today's digital entrepreneur." * Jonathan Gabay, keynote speaker, lecturer, brand psychologist *
Bestselling author Simon Kingsnorth is a recognized digital leader and strategist, and is currently Global Head of Digital Marketing at Citi Private Bank, based in the UK. Highly experienced at leading teams in digital marketing, digital transformation and user experience, he is a regular keynote speaker and contributor to industry publications.
| SKU | Unavailable |
| ISBN 13 | 9780749484224 |
| ISBN 10 | 0749484225 |
| Title | Digital Marketing Strategy |
| Author | Simon Kingsnorth |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 2019-04-03 |
| Number of pages | 384 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |