Direct, Digital & Data-Driven Marketing by Lisa Spiller

Direct, Digital & Data-Driven Marketing by Lisa Spiller

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.

Dr. Lisa Spiller is Professor Emerita of Marketing in the Joseph W. Luter, III School of Business at Christopher Newport University in Newport News, Virginia. She has been teaching marketing courses to undergraduate business students at CNU for 30 years and has helped the Luter School pioneer a major in direct and digital marketing, and has been a leader in her school’s initiatives in sales education. As a member of the University Honors Faculty, Dr. Spiller also teaches a course on personal marketing and is passionate about helping her students learn to “sell themselves” to achieve success in their careers and in their lives.  Dr. Spiller is the author of Direct, Digital, and Data-Driven Marketing, now in its 5th edition by SAGE Publishing. Most recently, she was the lead author of a scholarly journal article, “Sales Education in the United States: Perspectives on Curriculum and Teaching Practices,” that was awarded the Outstanding Journal of Marketing Education Sales Education Article of the Year for 2020.

SKU	Unavailable
ISBN 13	9781529708172
ISBN 10	1529708176
Title	Direct, Digital & Data-Driven Marketing
Author	Lisa Spiller
Condition	Unavailable
Binding Type	Paperback
Publisher	Sage Publications Ltd
Year published	2020-01-23
Number of pages	784
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable