Direct Mail Copy That Sells! by Herschell Gordon Lewis

Direct Mail Copy That Sells! by Herschell Gordon Lewis

God gave dominion over His creation to Adam, but it was lost due to sin. That's why a new, sinless Adam was needed. That New Adam is Jesus Christ. The dominion mandate, to fill the earth and subdue it, is now Christ's mandate. The church, often referred to as the bride and body of Christ, is the physical means through which our Lord operates in the world and carries out His mission. But the mandate, like the first Adam before Him, is His. The church, the bride, the new and resurrected Eve is to assist and obey Him in everything, responding to Him with faith.

The Bible is not a religious manual informing us what doctrines to believe to be saved. The Bible is a completed work detailing and describing for us, the heirs of God's creation, the fate of the world that existed before and the divine principles upon which Christ will advance His everlasting kingdom.

The Father did not send His Son to replace an old, outdated religion with a new and better religion. God sent His Son to raise the dead to life, to restore a broken relationship between God and man, and to remake mankind into His image. With His Spirit, united with our spirit, in these mortal bodies, humanity is to exhibit His divine attributes through acts of love, wisdom, holiness, justice, goodness, and truth, transforming the entire world in the process. That is the whole point of Christianity.

In Covenant of Dominion: The Salvation of the World in Christ, G. Michael Rowe explains the proper context that brings the New Testament into focus and can dispel the many doctrinal issues that are dividing the church. The proper context is preterism. The framework for understanding the dominion mandate and the destiny of the church is the covenant.

Herschell Gordon Lewis is one of the leading copywriters of the past half-century and perhaps the best-known direct response copywriter and consultant in the U.S. Lewis also writes for many trade publications, including Direct, Selling, 1 to 1, Direct Marketing News, and is the copy columnist for Multichannnel Merchant. For 200 consecutive issues he wrote the monthly feature Creative Strategies for Direct Marketing Magazine. He also writes Copy Class for the UK publication Direct Marketing International, and catalog critiques for the UK publication Catalogue & eBusiness. Lewis is a much-sought-after speaker and has addressed advertising and marketing audiences around the world. For years Mr. Lewis conducted the copy workshop at the International Direct Marketing Symposium, Montreux, Switzerland and has been a featured speaker for more thant 20 years at the Direct Markeitng association. In 2003 he was inducted into the Direct Marketing Hall of Fame.

SKU	Unavailable
ISBN 13	9780132147507
ISBN 10	0132147505
Title	Direct Mail Copy That Sells!
Author	Herschell Gordon Lewis
Condition	Unavailable
Binding Type	Paperback
Publisher	Prentice Hall Press
Year published	1999-11-09
Number of pages	368
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable