The Distance from Home by Daniel Jacobs

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Meet Daniel Jacobs, Executive Consultant. His calling as an author began as an unintended consequence of saving an international marketing company from imminent disaster. The business had bee sinking fast with sales virtually non-existent for the past six months. They knew something had to change, but nothing was working. All the usual solutions had been tried and found lacking. Inspirational talks, educational conferences, and lectures had no lasting effect on closing sales. What was missing?Jacobs took a different approach. He started looking for what wasn't there (but what should have been). What he found was ground-breaking: The salespeople could sell, but they couldn't close. And more importantly, they didn't know the difference! So they ended up over-selling the customer out of the deal. The fact is that selling and closing are two separate skills with entirely purposes and actions. Customers are so over-sold that they instinctively resist and resent more sales talk. All they wanted was someone who was interested in them and their problems and who would show them how they could get what they wanted. Evidently, salespeople thought that they were the most important person in the room. But this assumption was false. The seminal moment came when they began to realize that the most important thing to the customer is the customer! Jacobs began writing original articles for the salespeople to drive home the fundamental basics that had been missing. This action was a game-changer, one that was surprisingly effective for the salespeople and everyone employed at the company. While continuing his profession as an Executive Consultant, Mr. Jacobs began developing a career as an author. This also resulted in his ability to help others in ways that were far more wide-reaching than he ever imagined. For Jacobs, the unintended consequence was this: almost by accident, he created a game where everybody wins. What could be wrong with that?
SKU Unavailable
ISBN 13 9781949093094
ISBN 10 1949093093
Title The Distance from Home
Author Daniel Jacobs
Condition Unavailable
Binding Type Paperback
Publisher Ipbooks
Year published 2019-01-21
Number of pages 230
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.