Dogfight by Fred Vogelstein
Behind the bitter rivalry between Apple and Google and how an epic battle is reshaping the way we think about technology.‘[‘Dogfight’ is] reshaping the way we think about technology’ Observer Tech Monthly, Book of the Month
‘For five years, Apple and Google have been slugging it out for control of our mobile livesVogelstein’s cool analysis of the tech titans reveals that whoever wins will end up controlling a lot more than just smartphone sales.’ Mail on Sunday
‘Every half generation there is a revolution in Silicon Valley that turns the world on its ear. In the 1980s there was the PC. In the 1990s there was the Internet browser. Now in the 21st Century there is the smartphone. In ‘Dogfight’, Fred Vogelstein supplies a riveting and previously untold account of how Apple and Google came to dominate this new world – and became mortal enemies’ Chris Anderson, former editor-in-chief, Wired, author of ‘The Long Tail’
‘This is a big book. Not in size but in scope. It is not just a business book … Fred Vogelstein has written a crisp and compelling narrative about how the digital earthquake disrupts all companies in the communications business, be they young or old, and how it upends many of our familiar habits. If you want to understand why the ground you are standing on is unsteady, and what the future might look like, read this superb book’ Ken Auletta, author of ‘Googled: The End of the World as We Know It’
‘No battle in the business world is more important than Apple versus Google in the quest for smartphone supremacy, and now Fred Vogelstein has provided the essential blow-by-blow. Dogfight has teeth!’ Steven Levy, author of ‘In the Plex: How Google Thinks, Works and Shapes Our Lives’
Fred Vogelstein has reported on the technology world’s greatest rivalry for more than a decade and enjoys rare access to its major players. He is a contributing editor at Wired magazine, where he writes about the world of high-tech business and finance. His writing has appeared in Fortune magazine, the New York Times Magazine, and the Wall Street Journal.
| SKU | Unavailable |
| ISBN 13 | 9780007448401 |
| ISBN 10 | 0007448406 |
| Title | Dogfight |
| Author | Fred Vogelstein |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | HarperCollins Publishers |
| Year published | 2013-11-12 |
| Number of pages | 272 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |