The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business
The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business
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Summary
Presents insights into the six major markets that target our basic emotional needs, and discusses how organizations from Disney and Nike to Rolex are supplying information to help consumers satisfy those needs. This title details the ways in which dream society trades on the world of human potential and dreams.
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The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business by Rolf Jensen
Presents insights into the six major markets that target our basic emotional needs, and discusses how organizations from Disney and Nike to Rolex are supplying information to help consumers satisfy those needs. This title details the ways in which dream society trades on the world of human potential and dreams.
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
| SKU | Unavailable |
| ISBN 13 | 9780071379687 |
| ISBN 10 | 0071379681 |
| Title | The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business |
| Author | Rolf Jensen |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2001-10-16 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |