Driven by David Kiley
David Kiley - author of Getting the Bugs Out - goes inside BMW to find out how the fabled German automaker does what it does so well. He reveals the business philosophy and practices that make BMW more than just another carmaker, and the unsurpassed quality that makes their cars more than just ACA"automobiles.
DAVID KILEY is the Detroit Bureau Chief at USA Today and a journalist with fifteen years of experience covering the auto industry. As an automotive and advertising analyst, he has been featured on Nightline, CNBC, CNN, National Public Radio, and the Today show. He is also the author of Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America, also available from Wiley.
| SKU | Unavailable |
| ISBN 13 | 9780471269205 |
| ISBN 10 | 0471269204 |
| Title | Driven |
| Author | David Kiley |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley & Sons Inc |
| Year published | 2004-04-20 |
| Number of pages | 320 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |