Dynamic Identies by Ulrike Felsing

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Dynamic Identies by Ulrike Felsing

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Dynamic Identies by Ulrike Felsing

This publication studies methods for creating flexible looks for public and cultural institutions. The classic logos normally used by companies are the result of a unique process of compression and abstraction. By contrast, flexible looks do not conceal their diverse components of identity in a logo, forming instead a complex family of symbols from them. In the combination of a basic logo and a family of symbols, the look is in a position to represent the fundamentals (the philosophy of the institution, its program) and the specifics (e.g., temporary exhibitions and events). The author describes the effect and potential of looks and offers the criteria that distinguish fully developed, dynamic looks. Case studies of famous designers such as Karl Gerstner and Ruedi Baur enhance the analysis. ILLUSTRATIONS 200

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SKU Unavailable
ISBN 13 9783037781630
ISBN 10 3037781637
Title Dynamic Identies
Author Ulrike Felsing
Condition Unavailable
Binding Type Paperback
Publisher Lars Muller Publishers
Year published 2010-01-01
Number of pages 256
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.