E-commerce 2014, Global Edition, 10/e by Ken Laudon

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E-commerce 2014, Global Edition, 10/e by Ken Laudon

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E-commerce 2014, Global Edition, 10/e by Ken Laudon

For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field. The tenth edition features updates to the text, data, figures, and tables based on the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, comScore, Gartner Research, and other industry sources. All opening, closing and "Insight on" cases are new or updated.

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SKU Unavailable
ISBN 13 9781292009094
ISBN 10 1292009098
Title E-commerce 2014, Global Edition, 10/e
Author Ken Laudon
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education Limited
Year published 2014-02-03
Number of pages 912
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.