E-Commerce Website Optimization by Dan Croxen-John
Convert online traffic and increase revenue with this invaluable step-by-step guide to e-commerce website optimization.
"A must-have for any e-commerce business, this book captures technical expertise and the methodologies required to run very successful optimization programs" * John Donnellan, Director, E-Commerce EMEA, Canon Europe *
"At last, a practical guide dedicated to Conversion Rate Optimization (CRO) for online retail." * Dr. Dave Chaffey, CEO, SmartInsights.com *
"Highly recommended for anyone who's looking to optimize their online store." * Paras Chopra, Founder & CEO, VWO *
"The ultimate how-to guide and prescribed reading for anyone wanting to be top of their game." * Manuel Koser, Co-Founder & MD, Silvertree Internet Holdings *
"Whether you want to attract the best people to your site, test a variety of user interactions or simply want to sell more, this book is the step-by-step guide to increasing revenue, lowering costs and improving customer satisfaction. It's not just a good read, it's a handbook. Keep it on your desk." * Jim Sterne, Founder, eMetrics Summit Board Chair, Digital Analytics Association *
"Dan and Johann draw from their own in-the-trenches experience to craft an essential read for the developing CRO practitioner. From their strategic approach down to targeted tactics, they provide the playbook on how to uncover insights for e-commerce growth. We live and breath CRO at Qualaroo and this is just the kind of guide I'd want all of our team and customers to read." * Brad Wittwer, CEO, Qualaroo *
"At last, a practical guide dedicated to Conversion Rate Optimization (CRO) for online retail." * Dr. Dave Chaffey, CEO, SmartInsights.com *
"Highly recommended for anyone who's looking to optimize their online store." * Paras Chopra, Founder & CEO, VWO *
"The ultimate how-to guide and prescribed reading for anyone wanting to be top of their game." * Manuel Koser, Co-Founder & MD, Silvertree Internet Holdings *
"Whether you want to attract the best people to your site, test a variety of user interactions or simply want to sell more, this book is the step-by-step guide to increasing revenue, lowering costs and improving customer satisfaction. It's not just a good read, it's a handbook. Keep it on your desk." * Jim Sterne, Founder, eMetrics Summit Board Chair, Digital Analytics Association *
"Dan and Johann draw from their own in-the-trenches experience to craft an essential read for the developing CRO practitioner. From their strategic approach down to targeted tactics, they provide the playbook on how to uncover insights for e-commerce growth. We live and breath CRO at Qualaroo and this is just the kind of guide I'd want all of our team and customers to read." * Brad Wittwer, CEO, Qualaroo *
Dan Croxen-John is CEO of AWA Digital, a global e-commerce conversion optimisation agency. Dan is a certified Web Analyst, a Fellow of the Institute of Direct Marketing, and has served on advisory boards for numerous associations. Dan writes regularly on analytics and Conversion Rate Optimisation and has spoken at many international conferences.
Johann van Tonder is COO at AWA Digital. He delivers massive sale improvements for big and small e-commerce businesses alike. Having trained and coached optimisation teams around the world, he makes complex concepts easy to understand.
| SKU | Unavailable |
| ISBN 13 | 9780749475383 |
| ISBN 10 | 0749475382 |
| Title | E-Commerce Website Optimization |
| Author | Dan Croxen-John |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 2017-01-03 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |