Effective Business Writing by Patrick Forsyth
Clear and distinctive written communications are essential if you wish to create a favourable impression, project personal and corporate personality and strike a distinctive note. Effective Business Writing will help you to formulate a systematic approach to writing that makes its easier and quicker to get the right words down, avoiding the dangers of bland and formulaic approaches. It is important to adopt the right style, create a clear and appropriate structure, and select the method - letter, fax or email - that suits your purpose. Effective Business Writing will teach you how to do this. It will also help you to understand how people make decisions so that you can use it to your advantage when writing to customers, putting together promotional text and using your message to prompt action. It covers the advantages and disadvantages of email and how to make it productive, as well as the approach you should take when writing longer documents such as reports and proposals. Every executive or manager who has to "put pen to paper" whether their communications are external or internal, and who wants to be understood and make their messages count will find Effective Business Writing indispensable.
"The author presents a systematic approach.. and includes commentary for numerous examples." Worth Mentioning Autumn 2009 "He writes clearly and presents his suggestions in an accessible way." Personnel Today March 2009
Patrick Forsyth runs Touchstone Training & Consultancy based in the U.K. and specializes in marketing, sales and communications skills. Writing is a significant part of his own work portfolio. He is the author of more than fifty successful business books (with translations into 23 languages). These include: Motivating your staff, Successful time management and How to write reports and proposals (also in this Kogan Page series). He writes regularly for a number of business journals, and for Writing Magazine, and devises and writes training materials. He has acted as a book reviewer for Amazon and The Good Book Guide, and also undertakes copywriting work, and the production of corporate publications, for clients in many industries.
SKU | Unavailable |
ISBN 13 | 9780749454531 |
ISBN 10 | 0749454539 |
Title | Effective Business Writing |
Author | Patrick Forsyth |
Series | Creating Success |
Condition | Unavailable |
Binding type | Paperback |
Publisher | Kogan Page Ltd |
Year published | 2009-02-03 |
Number of pages | 144 |
Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
Note | Unavailable |