Effective Risk Communication by Timothy L Sellnow
Coordination of risk assessments and risk communication strategies requires information sharing and establishing networks of working relationships between groups and agencies. Establishing these relationships necessitates overcoming - stitutional, cultural, and political boundaries. Signi?cant barriers exist between r- ulatory agencies and industry groups. Traditionally, these groups have mistrusted one another, and cooperation and collaboration, including sharing information, c- respondingly has been limited. The adoption of radio frequency identi?cation te- nology for tracking livestock, for example, has been met with signi?cant resistance due in part to mistrust between regulatory agencies and producers (Veil, 2006). In the food industry, the need for coordination has been enhanced by industry in- gration and globalization of both markets and production. In the case of GM foods discussed earlier, disagreements between U. S. , European Union, and Canadian r- ulatory agencies fueled the debate over the safety of GM crops. Overcoming institutional and cultural barriers, and mistrust is necessary to create consistency in risk messages. Open communication and information sharing can help clarify where risk perceptions diverge and identify points of convergence. The outcome may not be universal agreement about risks, but convergence around the general parameters of risk. Summary These best practice strategies of risk communication are not designed to function as distinct steps or isolated approaches. Rather than being mutually exclusive, they serve to complement one another and create a coherent approach to confronting risk communication problems.-
Food Safety = Behavior
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Food Safety Culture
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The Microbiological Safety of Low Water Activity Foods and Spices
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Food Safety Management Systems
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Harnessing Big Data in Food Safety
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Proteomics in Foods
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Genomics of Foodborne Bacterial Pathogens
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Stress Responses of Lactic Acid Bacteria
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Food Allergens
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Innovations in Technologies for Fermented Food and Beverage Industries
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Food Safety in Poultry Meat Production
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Food Safety Risks from Wildlife
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Safety of Meat and Processed Meat
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Compendium of the Microbiological Spoilage of Foods and Beverages
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Foodborne Pathogens
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Foodborne Parasites
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Quantitative Methods for Food Safety and Quality in the Vegetable Industry
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Applied Genomics of Foodborne Pathogens
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Principles of Microbiological Troubleshooting in the Industrial Food Processing Environment
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PCR Methods in Foods
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Food Safety and Quality-Based Shelf Life of Perishable Foods
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Viruses in Foods
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Molecular Techniques in the Microbial Ecology of Fermented Foods
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Retail Food Safety
Timothy L. Sellnow is a Professor Risk Communication in the Department of Communication at the University of Kentucky, Lexington, Kentucky. Robert R. Ulmer is a Professor of Communication and Chair in the Department of Speech Communication at the University of Arkansas--Little Rock, Little Rock, Arkansas. Matthew Seeger is a Professor of Communication and Chair in the Department of Communication at Wayne State University, Detroit, Michigan. Robert S. Littlefield is a Professor Communication in he Department of Communication at North Dakota State University, Fargo, North Dakota.
| SKU | Unavailable |
| ISBN 13 | 9780387797267 |
| ISBN 10 | 0387797262 |
| Title | Effective Risk Communication |
| Author | Timothy L Sellnow |
| Series | Food Microbiology And Food Safety |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Springer-Verlag New York Inc. |
| Year published | 2008-10-20 |
| Number of pages | 185 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |