Enterprise One-to-one by Don Peppers

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Enterprise One-to-one by Don Peppers

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Summary

In this guide to one-to-one selling, the authors argue that with increasingly interactive media, it now makes more sense to sell as many products and services as possible to one customer, than to just sell one product to as many customers as possible.

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Enterprise One-to-one by Don Peppers

In this guide to one-to-one selling, the authors argue that with increasingly interactive media, it now makes more sense to sell as many products and services as possible to one customer, than to just sell one product to as many customers as possible.

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SKU Unavailable
ISBN 13 9780749918149
ISBN 10 0749918144
Title Enterprise One-to-one
Author Don Peppers
Condition Unavailable
Binding Type Paperback
Publisher Little, Brown Book Group
Year published 1998-03-26
Number of pages 464
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.