Entreprenerial Marketing by Ian Chaston
It is increasingly apparent that most firms succeed because they are willing to break the rules and act entrepreneurially. The purpose of this text is to examine how this simple trading principle can be applied by any individual in any private or public sector organization.
IAN CHASTON is Director of Research at Plymouth Business School responsible for managing the faculties research activities and PhD programme. He is Vice President of ISBA (Institute of Small Business Affairs), and serves on the editorial board of 3 academic journals.
| SKU | Unavailable |
| ISBN 13 | 9780333792995 |
| ISBN 10 | 0333792998 |
| Title | Entreprenerial Marketing |
| Author | Ian Chaston |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Palgrave Macmillan |
| Year published | 2000-03-23 |
| Number of pages | 272 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |