Entrepreneurial Management in Small Firms
Summary
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Entrepreneurial Management in Small Firms by Ian Chaston
Written by a leading light on the topic, this text examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and launch these into the market.
Recognizes that small businesses are not just "little big businesses", that they define a relatively unique management context … a useful tool for studying entrepreneurial management in small firms, packed with pertinent case studies
Professor Pauric McGowan
Director of the Northern Ireland Centre for Entrepreneurship (NICENT), University of Ulster
Professor Pauric McGowan
Director of the Northern Ireland Centre for Entrepreneurship (NICENT), University of Ulster
This textbook carefully examines how small businesses identify new entrepreneurial opportunities, undertake effective market research, develop new products and launch them into the market successfully with appropriate marketing strategies..Undoubtably the author has made an effort to arouse the entrepreneurial enthusiasm of business school students in their future careers. In addition they will be convinced that the abstract theoretical concpets in the book are actually adapted by different industrial sectors in the real worlds
Jinmin Wang
The International Journal of Entrepreneurship and Innovation
Ian Chaston is a Professor at the University of Auckland Business School in New Zealand. His primary role is assisting the further development of the School’s Centre for Innovation and Entrepreneurship. He is also a Visiting Professor at RMIT in Vietnam. Ian is the founder of Netboard (www.netboard.biz) which offers free online training in IT and interpersonal skills to assist students and young job seekers enhance their employability skills. Research interests include entrepreneurship, online marketing and small business management.
| SKU | Unavailable |
| ISBN 13 | 9781848600256 |
| ISBN 10 | 1848600259 |
| Title | Entrepreneurial Management in Small Firms |
| Author | Ian Chaston |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Sage Publications Ltd |
| Year published | 2009-11-03 |
| Number of pages | 272 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |