Essence Consumer Behaviour by Jim Blythe

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Essence Consumer Behaviour by Jim Blythe

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Part of Essence Of Management Ser series

Summary

Aims to help managers and students quickly understand why consumers make the decisions they do - and how to influence those decisions. This book discusses the importance of understanding consumer behaviour, and the tools and techniques available for doing so.

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Essence Consumer Behaviour by Jim Blythe

A user-friendly, readable and concise introduction to the subject of consumer behaviour.

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SKU Unavailable
ISBN 13 9780135731222
ISBN 10 0135731224
Title Essence Consumer Behaviour
Author Jim Blythe
Series Essence Of Management Ser
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education (US)
Year published 1997-05-27
Number of pages 224
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.