The Essential Principles of Graphic Design by Debbie Millman

The Essential Principles of Graphic Design by Debbie Millman

The Essential Principles of Graphic Design is a one-stop practical resource book for students. It is structured around five progressive sections--principles, elements, process, practice, and production--to give students a thorough grounding in designing and producing their own work.The book begins with clear outlines of the basic principles of good design, then moves on to explain the specific building blocks of graphic design. This leads to process and production, with outlines of the technical processes required to get a job done, and the tools and equipment required to prepare, output, and publish work. Subsequent chapters deconstruct the work of respected professionals and emerging talents. Chapters on illustrations and photographs include advice on sourcing images and details precisely what will and won't provide reproducible quality. They also cover the vital issues of usage and copyright. Essential production considerations and advice are given in the context of creating a killer portfolio, giving tips and hints, pros and cons for paper, digital, and electronic presentations. The book concludes with a showcase of inspirational design.

Debbie Millman is a Partner and President of the Design division at Sterling Brands, a leading brand identity firm. She is a board member of the National AIGA, and teaches at the School of Visual Arts. She is also an author on the design blog Speak Up, a contributor to PRINT magazine and she hosts a weekly internet talk show on the Voice America Business network titled Design Matters.

SKU	Unavailable
ISBN 13	9782940361809
ISBN 10	2940361800
Title	The Essential Principles of Graphic Design
Author	Debbie Millman
Condition	Unavailable
Binding Type	Hardback
Publisher	Rotovision
Year published	2008-06-01
Number of pages	256
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable