Essentials of Marketing by Frances Brassington

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Essentials of Marketing by Frances Brassington

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Summary

Provides an introduction to the subject of Marketing for all students taking a short or one-semester marketing module - whatever their background. This book shows the links between theory and practice by using case studies drawn from real life, whilst focusing on the most important concepts and theories of marketing.

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Essentials of Marketing by Frances Brassington

Provides an introduction to the subject of Marketing for all students taking a short or one-semester marketing module - whatever their background. This book shows the links between theory and practice by using case studies drawn from real life, whilst focusing on the most important concepts and theories of marketing.

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SKU Unavailable
ISBN 13 9780273708186
ISBN 10 027370818X
Title Essentials of Marketing
Author Frances Brassington
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education Limited
Year published 2007-01-31
Number of pages 568
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.