Essentials of Marketing by Jim Blythe

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Essentials of Marketing by Jim Blythe

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Essentials of Marketing by Jim Blythe

Achieve marketing success with the best up-to-the-minute coverage of key marketing topics in this complete, yet brief, ESENTIALS OF MARKETING, 7E by award-winning authors Lamb/Hair/McDaniel. This edition's fresh, streamlined design focuses on captivating examples and innovative applications that ensure readers not only understand marketing concepts, but also know how to effectively apply concepts to actual business practices. This edition visually illustrates key marketing concepts and showcases the customer experience with an engaging writing style punctuated by the most recent marketing statistics and figures. A new appendix and exercises further prepare readers with the skills to build a professional marketing plan for success.

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SKU Unavailable
ISBN 13 9780273717362
ISBN 10 0273717367
Title Essentials of Marketing
Author Jim Blythe
Condition Unavailable
Binding Type Paperback
Publisher Prentice Hall
Year published 2008-09-10
Number of pages 360
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.