Ethical Marketing and The New Consumer
Summary
The feel-good place to buy books
Ethical Marketing and The New Consumer by Chris Arnold
"Do you know why someone who buys Fairtrade food drives a gas guzzling 4x4?" Empowered, informed and using the money in their pocket to make a point , not just a purchase , the consumer now, more than ever, calls the shots and brands are no longer in control. In his new book Chris Arnold considers this conundrum.
"Arnold is well placed to offer his views on this fascinating challenge" (Accounting Technician, July 2009) ‘…this book is informative, inspiring and highly recommended.' (BusinessAndLeadership.com, January 2010)
Chris Arnold is founder and Creative Partner of Creative Orchestra, the world’s first independent creative department, Social Enterprise ad agency and talent incubator.
A former board member and a Creative Director of Saatchi & Saatchi, Chris has worked in the advertising industry for over 20 years.
He has also been a founder of several other agencies; Symple, Barradale Leagas Arnold Campbell (BLAC) and FEEL.
A champion of ethics, he writes the ethical marketing blog on Brand Republic and has written for numerous publications, including the FT, Creative Review, Third Sector and Brand Strategy magazine. He also writes the ecoSuperMan Twitter.
He runs workshops and lectures around the world on creativity, opening minds and numerous marketing subjects, including ethical marketing. He’s also done many TV appearances advising on marketing, including a recent BBC programme on disgusting foods.
Chris has been a board member of the DMA, Europe’s largest marketing trade body, and was former chair of the DMA Agencies Council and the Creative Council.
A former board member and a Creative Director of Saatchi & Saatchi, Chris has worked in the advertising industry for over 20 years.
He has also been a founder of several other agencies; Symple, Barradale Leagas Arnold Campbell (BLAC) and FEEL.
A champion of ethics, he writes the ethical marketing blog on Brand Republic and has written for numerous publications, including the FT, Creative Review, Third Sector and Brand Strategy magazine. He also writes the ecoSuperMan Twitter.
He runs workshops and lectures around the world on creativity, opening minds and numerous marketing subjects, including ethical marketing. He’s also done many TV appearances advising on marketing, including a recent BBC programme on disgusting foods.
Chris has been a board member of the DMA, Europe’s largest marketing trade body, and was former chair of the DMA Agencies Council and the Creative Council.
| SKU | Unavailable |
| ISBN 13 | 9780470743027 |
| ISBN 10 | 0470743026 |
| Title | Ethical Marketing and The New Consumer |
| Author | Chris Arnold |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 2009-08-14 |
| Number of pages | 288 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |