{"product_id":"ethical-marketing-and-the-new-consumer-book-chris-arnold-9780470743027","title":"Ethical Marketing and The New Consumer","description":"\"Do you know why someone who buys Fairtrade food drives a gas guzzling 4x4?\"   Empowered, informed and using the money in their pocket to  make a point ,  not just a purchase , the consumer now, more than ever, calls the shots and brands are no longer in control.   In his new book Chris Arnold considers this conundrum.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49545727377681,"sku":"GOR003780142","price":17.19,"currency_code":"AUD","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50982958858513,"sku":"GOR008632201","price":17.19,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0470743026.jpg?v=1751071896","url":"https:\/\/www.worldofbooks.com\/en-au\/products\/ethical-marketing-and-the-new-consumer-book-chris-arnold-9780470743027","provider":"World of Books ","version":"1.0","type":"link"}