Ethnopragmatics by Cliff Goddard

Ethnopragmatics by Cliff Goddard

The studies in this volume show how speech practices can be understood from a culture-internal perspective, in terms of values, norms and beliefs of the speech communities concerned. Focusing on examples from many different cultural locations, the contributing authors ask not only: 'What is distinctive about these particular ways of speaking?', but also: 'Why - from their own point of view - do the people concerned speak in these particular ways? What sense does it make to them?'. The ethnopragmatic approach stands in opposition to the culture-external universalist pragmatics represented by neo-Gricean pragmatics and politeness theory. Using cultural scripts and semantic explications - techniques developed over 20 years work in cross-cultural semantics by Anna Wierzbicka and colleagues - the authors examine a wide range of phenomena, including: speech acts, terms of address, phraseological patterns, jocular irony, facial expressions, interactional routines, discourse particles, expressive derivation, and emotionality. The authors and languages are: Anna Wierzbicka (English), Cliff Goddard (Australian English), Jock Wong (Singapore English), Zhengdao Ye (Chinese), Catherine Travis (Colombian Spanish), Rie Hasada (Japanese) and Felix Ameka (Ewe). Taken together, these studies demonstrate both the profound cultural shaping of speech practices, and the power and subtlety of new methods and techniques of a semantically grounded ethnopragmatics. The book will appeal not only to linguists and anthropologists, but to all scholars and students with an interest in language, communication and culture.

"With this book, Cliff Goddard has overseen the production of a new milestone in the Natural Semantic Metalanguage (NSM) approach to meaning[...] The approach is unique in research on pragmatics and culture - nowhere else do we find these kinds of explicit statements of cultural values in a desscriptive metalanguage whose degree of formalism rivals that of predicate calculus, and whose units are as close to directly expressible in [any) natural language as we can get."N. J. Enfield in: Intercultural Pragmatics 4-3/2007 "This is a very readable and accessible book."Lilia Moronovschi in: Linguist List 18.365

Cliff Goddard, University of New England, Armidale NSW, Australia.

SKU	Unavailable
ISBN 13	9783110188745
ISBN 10	3110188740
Title	Ethnopragmatics
Author	Cliff Goddard
Series	Applications Of Cognitive Linguistics [Acl]
Condition	Unavailable
Binding Type	Hardback
Publisher	De Gruyter
Year published	2006-05-19
Number of pages	278
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.