Even More Offensive Marketing
Even More Offensive Marketing
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Summary
This is a guide to "offensive marketing". Offensive marketing is a set of attitudes and methods that enable a company to innovate continually, to plan what is best for themselves rather than following competitors, and to respond to competitive moves by counter attack and not by imitation.
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Even More Offensive Marketing by Jh Davidson
This is a guide to "offensive marketing". Offensive marketing is a set of attitudes and methods that enable a company to innovate continually, to plan what is best for themselves rather than following competitors, and to respond to competitive moves by counter attack and not by imitation.| SKU | Unavailable |
| ISBN 13 | 9780140256918 |
| ISBN 10 | 0140256911 |
| Title | Even More Offensive Marketing |
| Author | Jh Davidson |
| Series | Penguin Business |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Penguin Books Ltd |
| Year published | 1997-10-02 |
| Number of pages | 608 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |