Events Management by Glenn A J Bowdin

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Events Management by Glenn A J Bowdin

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Summary

This title aims to provide an introduction to the principles and practices associated with planning, managing and staging special events. It looks at the concepts involved with event planning such as management, stage and logistic management, marketing and promotion, event evaluation and reporting.

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Events Management by Glenn A J Bowdin

Events Management is full of real-life case studies which illustrate key concepts and place theroy in a practical context. Examples include the Edinburgh Festival, Glastonbury, Notting Hill Carnival, Open Golf Championship and the Cheltenham Festival. The book: * Introduces the concepts of special event planning and management * Discusses the key components for staging an event, and covers the whol;e process from creation to evaluation * Examines the event industry within its broader business context * Provides an effective guide for producers of special events * Contains learning objectives and review questions to consolidate learning

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SKU Unavailable
ISBN 13 9780750647960
ISBN 10 0750647965
Title Events Management
Author Glenn A J Bowdin
Condition Unavailable
Binding Type Paperback
Publisher Taylor & Francis Ltd
Year published 2001-05-01
Number of pages 288
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.