Exit-Ready Marketing by Shiv Narayanan

Exit-Ready Marketing by Shiv Narayanan

Exiting a business is a life-changing event for a founder. Yet most founders never get there. The number one reason? Their revenue isn't predictable enough.

What most founders don't realize is how close they are to achieving the exit of their dreams.

Revenue predictability can be engineered by building a more sophisticated marketing function. The more sophisticated your marketing, the easier it is to bring in the right customers and close more deals. Not only that, but your overall metrics improve and your business becomes a far more attractive target for investors.

In Exit-Ready Marketing, Shiv Narayanan shares his proven framework for founders to rapidly professionalize their marketing efforts. You'll learn how to leverage data to scale pipeline, drive top-line revenue growth, and increase your odds of being acquired at the highest possible valuation.

Narayanan, Shiv: - Shiv Narayanan is the Founder and CEO of How To SaaS, a management consulting firm that helps private equity firms and their portfolio companies drive enterprise value with marketing. Previously, Shiv was the CMO of Wild Apricot, which was acquired by Rubicon Technology Partners in 2017 and flipped to Pamlico Capital in 2018. Shiv is also an advisor and mentor to technology startups from accelerators like Y Combinator, Techstars, 500 Startups, and the Kellogg-Schulich Executive MBA Program.

SKU	Unavailable
ISBN 13	9781544546087
ISBN 10	1544546084
Title	Exit-Ready Marketing
Author	Shiv Narayanan
Condition	Unavailable
Binding Type	Hardback
Publisher	Lioncrest Publishing
Year published	2024-07-16
Number of pages	180
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.