Fanocracy by Tony Meerman Robbins

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Fanocracy by Tony Meerman Robbins

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Fanocracy by Tony Meerman Robbins

The most powerful marketing force in the world isn't social media, email blasts or search ads. It's fandom. In Fanocracy, David Meerman Scott and his daughter Reiko - a baby boomer business strategist and a millennial Harry Potter fan - show readers how to build a successful fandom around their business by focusing on community, generosity, and fun. Those who apply the strategies in Fanocracy are more likely to dominate their categories. And beyond the financial benefits, fanocracies spread more joy and inspiration to the world at large.

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SKU Unavailable
ISBN 13 9780593084007
ISBN 10 0593084004
Title Fanocracy
Author Tony Meerman Robbins
Condition Unavailable
Binding Type Hardback
Publisher Penguin Putnam Inc
Year published 2020-01-07
Number of pages 304
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.