Fashion Marketing by Mike Easey

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Fashion Marketing by Mike Easey

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Summary

Marketing is a firmly established element of fashion and clothing courses. This book discusses contemporary issues faced by fashion marketers, with British and international examples. It embraces an integrated approach to marketing communications with elements covering personal shopping and the use of celebrity endorsements.

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Fashion Marketing by Mike Easey

Marketing is a firmly established element of fashion and clothing courses. This book discusses contemporary issues faced by fashion marketers, with British and international examples. It embraces an integrated approach to marketing communications with elements covering personal shopping and the use of celebrity endorsements.

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SKU Unavailable
ISBN 13 9780632051991
ISBN 10 063205199X
Title Fashion Marketing
Author Mike Easey
Condition Unavailable
Binding Type Paperback
Publisher John Wiley and Sons Ltd
Year published 2001-10-30
Number of pages 208
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.