Fit for Purpose by David J Anderson

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Fit for Purpose by David J Anderson

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Fit for Purpose by David J Anderson

From the best-selling author of Kanban: Successful Evolutionary Change for Your Technology Business, David J Anderson, together with Alexei Zheglov, teaches you how to answer these questions and more. . . .

How do you know whether a change is an improvement?

When is an improvement a step too far?

When might you be overserving your market?

How do you create the right metrics to catalyze improvements?

How can you use your frontline staff to sense your market needs?

How can you get beyond Net Promoter Score with Fitness Box Score?

Through many highly accessible business examples you'll learn how to apply the pragmatic, actionable guidance of the Fit-for-Purpose Framework. You will be able to select market segments that align to your strategy, design products and services that align to customer expectations, and take actions to amplify successful markets and switch off unsuccessful ones. This book will help you find new customers in new market segments, better satisfy your existing customers, and keep them all coming back for more.

This second edition of Fit for Purpose, newly revised in 2018, is for executives, strategic planners, product managers, product planners, portfolio managers, service designers, service delivery managers, and anyone who wants to understand better how to manage for long-term survival and profitability in the complex and volatile markets of the 21st Century.

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Anderson, David J.: - David J Anderson is an innovator in management thinking for 21st Century businesses. He is chairman of Lean Kanban Inc., a training, consulting, events, and publishing business, making new ideas accessible to managers across the globe. He has more than 30 years' experience in the high-technology industry, starting with games in the early 1980s. He worked at IBM, Sprint, Motorola, and Microsoft, as well as a number of startup businesses. He is the pioneer of both the Kanban Method and Enterprise Services Planning.
SKU Unavailable
ISBN 13 9781732821200
ISBN 10 1732821208
Title Fit for Purpose
Author David J Anderson
Condition Unavailable
Binding Type Hardback
Publisher Blue Hole Press
Year published 2018-09-20
Number of pages 324
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.