The Forever Fandom of Harry Potter

The Forever Fandom of Harry Potter

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Summary

Harry Potter fans contribute their immaterial and affective labor in multiple arenas. Fan participation in the Harry Potter universe has contributed to its success. Outlines the context and theoretical frameworks that support an analysis of the fan experience and examines tensions between fans and Warner Bros.

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The Forever Fandom of Harry Potter by Marianne Martens

Harry Potter fans contribute their immaterial and affective labor in multiple arenas: as peer-to-peer marketers via fan sites and social media; as participants in amateur fan festivals; or as activists for social change. Fans' participation in the Harry Potter universe has contributed to its success. This Element examines how fans' labor might continue to support the franchise for future readers. Starting with the context and theoretical frameworks that support a multidimensional analysis of the Harry Potter fan experience, this Element examines tensions between fans and Warner Bros., as fan participation tests the limits of corporate control.
SKU Unavailable
ISBN 13 9781108469883
ISBN 10 1108469884
Title The Forever Fandom of Harry Potter
Author Marianne Martens
Series Elements In Publishing And Book Culture
Condition Unavailable
Binding Type Paperback
Publisher Cambridge University Press
Year published 2019-06-27
Number of pages 75
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable