A Framework for Marketing Management by Philip T Kotler

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A Framework for Marketing Management by Philip T Kotler

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Summary

For undergraduate and MBA courses in Marketing Management and Marketing Strategy. This book focuses on key points such as how to analyze the market and competitors, how to develop strategies, and how to deliver and manage effective marketing programs.

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A Framework for Marketing Management by Philip T Kotler

For undergraduate and MBA courses in Marketing Management and Marketing Strategy. This book focuses on key points such as how to analyze the market and competitors, how to develop strategies, and how to deliver and manage effective marketing programs.

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SKU Unavailable
ISBN 13 9780131204270
ISBN 10 0131204270
Title A Framework for Marketing Management
Author Philip T Kotler
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education (US)
Year published 2002-12-03
Number of pages 363
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.