Framework for Marketing Management
Framework for Marketing Management
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Summary
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.
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Framework for Marketing Management by Philip T Kotler
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.| SKU | Unavailable |
| ISBN 13 | 9780131452589 |
| ISBN 10 | 0131452584 |
| Title | Framework for Marketing Management |
| Author | Philip T Kotler |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education (US) |
| Year published | 2006-05-18 |
| Number of pages | 384 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |