Franchise Organizations by Jeffrey L Bradach

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Franchise Organizations by Jeffrey L Bradach

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Summary

The franchise phenomenon is largely undocumented and poorly understood. This book presents a look at the key factors that shape a franchise's success. Using examples from restaurant chains, including KFC, Pizza Hut, Hardee's, and Jack in the Box, it aims to extract the ingredients that make for a thriving enterprise.

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Franchise Organizations by Jeffrey L Bradach

The franchise phenomenon is largely undocumented and poorly understood. This book presents a look at the key factors that shape a franchise's success. Using examples from restaurant chains, including KFC, Pizza Hut, Hardee's, and Jack in the Box, it aims to extract the ingredients that make for a thriving enterprise.

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Jeffrey L. Bradach is an assistant professor of organizational behavior at Harvard Business School.
SKU Unavailable
ISBN 13 9780875848327
ISBN 10 087584832X
Title Franchise Organizations
Author Jeffrey L Bradach
Condition Unavailable
Binding Type Hardback
Publisher Harvard Business Review Press
Year published 1998-01-30
Number of pages 256
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.