From Data to Insights by John Mackay

From Data to Insights by John Mackay

From Data to Insights is a practical guide to building a strategy that addresses the common issues faced by Data Analytics teams. Not enough time, too many requests, unhappy stakeholders, and colleagues with low team morale are just some of the problems caused by poor strategy and design.

This guide will help managers avoid these pitfalls and improve team performance by focusing on long-term goals and strategic planning, ensuring your Data Analytics team can effectively support their business and its stakeholders.

Practical examples and explanations are provided to help understand how a Data Analytics team’s strategy can be implemented and why certain approaches will or won’t work.

John MacKay is one of Scotland's best known broadcasters. He is the face of the STV News at Six and presents Scotland's most popular current affairs programme Scotland Tonight. His career has spanned from the last days of the old newspaper era to the instant news of social media. MacKay was born in Glasgow, but his Hebridean heritage inspired him to write three successful novels, all based on the Isle of Lewis: The Road Dance, Heartland and Last of the Line.