From Soapbox to Soundbite by M Rosenbaum
Electioneering in Britain is now a highly sophisticated and professionalised activity. This is the first book to examine in detail the dramatic transformation since 1945 in the campaign techniques used by political parties. Organised according to a clear thematic structure, it analyses the development of each element of electioneering as well as overall issues such as agenda setting and negative campaigning. A comprehensive overview, this revealing and entertaining book draws on interviews with many key participants and research in party archives.
'..timely and shrewd new survey of this territory.' - David McKie, Guardian 'In the last fifty years the laws regulating elections have stood still. But the practices of electrioneering have been transformed...has been recorded, in a fascinating way, the changes in the parties' techniques of trying to shape the choices the British voters have to make.' - David Butler, Nuffield College, Oxford
| SKU | Unavailable |
| ISBN 13 | 9780333619452 |
| ISBN 10 | 0333619455 |
| Title | From Soapbox to Soundbite |
| Author | M Rosenbaum |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Palgrave Macmillan |
| Year published | 1997-01-14 |
| Number of pages | 315 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |