FT Mastering Marketing by Insead

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FT Mastering Marketing by Insead

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Summary

Markets are changing rapidly. Industry boundaries are blurring. New competitors offer changing threats. Customer demands differ widely. How do these phenomena impact upon market thinking? Keep your marketing moving as fast as your market place.

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FT Mastering Marketing by Insead

Markets are changing rapidly. Industry boundaries are blurring. New competitors offer changing threats. Customer demands differ widely. How do these phenomena impact upon market thinking? Keep your marketing moving as fast as your market place.

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SKU Unavailable
ISBN 13 9780273642220
ISBN 10 0273642227
Title FT Mastering Marketing
Author Insead
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education Limited
Year published 1999-06-23
Number of pages 352
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.