Fundamentals and Practice of Marketing by Adrian Mackay

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Fundamentals and Practice of Marketing by Adrian Mackay

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Summary

Communicates the basic themes and principles of contemporary marketing. This book also includes chapters on: direct marketing, public relations; integrated marketing planning; wholesale and retail operations; relationship marketing; as well as services marketing, B2B marketing and external marketing environment.

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Fundamentals and Practice of Marketing by Adrian Mackay

Communicates the basic themes and principles of contemporary marketing. This book also includes chapters on: direct marketing, public relations; integrated marketing planning; wholesale and retail operations; relationship marketing; as well as services marketing, B2B marketing and external marketing environment.

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SKU Unavailable
ISBN 13 9780750654494
ISBN 10 075065449X
Title Fundamentals and Practice of Marketing
Author Adrian Mackay
Condition Unavailable
Binding Type Paperback
Publisher Taylor & Francis Ltd
Year published 2002-08-06
Number of pages 384
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.