Geschichte des Plakates by Shizuko Muller-Brockmann

Geschichte des Plakates by Shizuko Muller-Brockmann

History of the Poster, co-written by Josef and Shizuko Muller-Brockmann, is a landmark account of one of the most prolific visual traditions of our culture. Originally published in 1971, this seminal study is clearly written and richly illustrated. Now reprinted by Phaidon Press, History of the Poster is an essential read for anyone intrigued by this most modern medium. The book presents an exhaustive collection of posters, ranging from the end of the nineteenth century until the early seventies, when the book was published for the first time. Conceived, written and designed by one of the best and most influential poster designers of the twentieth century, the book defines the nature of a poster and indicates the laws of designing it. Muller-Brockmann defines and describes four fundamental conceptions of the poster, approaching the function-type of each and presenting an array of methods used to capture the attention of the viewer. guides us through the formation and evolution of style, emphasis and connotation in poster design. This reprint has not tampered with the original edition's design or layout and stays true to Muller-Brockmann's original concept.

"According to the Müller-Brockmans, a poster ‘should inform, stimulate, activate, expound, query, provoke, convince’ While modern posters may not live up to these ambitions, this book certainly does."—Francesca Gavin, Blueprint

"Defends poster art against accusations of being easy and accessible by making the point that a mass-communications brief is more difficult to satisfy than the solitary artist’s need for self-expression."—Stephen Bayley, Independent

"A design classic."—The Times

"A fascinating journey through the glory days of that most inescapable method of visual communication... There’s arresting imagery on almost every page."—Independent

Josef Müller-Brockmann (1914-96) was a leading authority on graphic design and a master poster designer. His work is characterized by minimalist clarity and intense composition. Based in Zurich, he lectured extensively and was the author of many books, among them the hugely influential Grid Systems in Graphic Design (1989).

Shizuko Müller-Brockmann (b.1934) worked with her husband on a number of projects and was lecturer in Visual Design at Kyoto Kyoiku University. She also worked as a freelance graphic designer throughout her career.

SKU	Unavailable
ISBN 13	9780714844039
ISBN 10	0714844039
Title	Geschichte des Plakates
Author	Shizuko Muller-Brockmann
Condition	Unavailable
Binding Type	Paperback
Publisher	Phaidon Press Ltd
Year published	2004-06-04
Number of pages	244
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable