Global Brand Strategy by Jan-Benedict Steenkamp

Global Brand Strategy by Jan-Benedict Steenkamp

Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.

Jan-Benedict E.M. Steenkamp is the C. Knox Massey Distinguished Professor of Marketing and Marketing Area Chair at the University of North Carolina’s Kenan-Flagler Business School, Executive Director of AiMark, and Fellow at iSIG, Fudan University (Shanghai). Jan-Benedict has received an honorary doctorate and an array of lifetime achievement honors, including from the Royal Netherlands Academy of Sciences and the American Marketing Association. He is rated the most influential marketing scholar in the last decade. He is a valued banding and strategy consultant and his work has been featured in the Harvard Business Review, The Wall Street Journal, The Financial Times, The Economist, The New York Times, and numerous other outlets. 

SKU	Unavailable
ISBN 13	9781349949939
ISBN 10	1349949930
Title	Global Brand Strategy
Author	Jan-Benedict Steenkamp
Condition	Unavailable
Binding Type	Hardback
Publisher	Palgrave Macmillan
Year published	2017-01-19
Number of pages	319
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.