Global Marketing by Svend Hollensen

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Global Marketing by Svend Hollensen

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Global Marketing by Svend Hollensen

The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.

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Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organisations. His other Financial Times Prentice Hall books include Marketing Management (2nd edition), published in 2010.

SKU Unavailable
ISBN 13 9780273726227
ISBN 10 0273726226
Title Global Marketing
Author Svend Hollensen
Condition Unavailable
Binding Type Paperback
Publisher Prentice Hall
Year published 2010-07-08
Number of pages 800
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.