Global Marketing by Warren J Keegan

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Global Marketing by Warren J Keegan

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Summary

For undergraduate and graduate courses in Global/International Marketing. Keegan/Green gives students an understanding of global marketing as a whole, as well as focusing on the importance of emerging nations in contemporary global marketing.

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Global Marketing by Warren J Keegan

For undergraduate and graduate courses in Global/International Marketing. Keegan/Green gives students an understanding of global marketing as a whole, as well as focusing on the importance of emerging nations in contemporary global marketing.

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SKU Unavailable
ISBN 13 9780138133863
ISBN 10 0138133867
Title Global Marketing
Author Warren J Keegan
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education (US)
Year published 2007-12-18
Number of pages 672
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable