Global Marketing, Global Edition by Mark Green

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Global Marketing, Global Edition by Mark Green

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Global Marketing, Global Edition by Mark Green

For courses in global marketing. Familiarises students with global marketing and the global business environment Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.

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SKU Unavailable
ISBN 13 9781292304021
ISBN 10 1292304022
Title Global Marketing, Global Edition
Author Mark Green
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education Limited
Year published 2020-02-20
Number of pages 632
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable